Email sending (mass email)
Mass emails can be sent by using saved filters. Emails are sent to the cards involved in the filter.
You have several options
- Email campaign now or scheduled for later
- Automatic A/B test
- Limiting email sending
- Email campaigns for several days
- Defining the number of sent emails
- Inactivating campaigns before sending
Before planning an email campaign, please read our SPAM policy.
Further information: Spam: zero tolerance
You can send mass emails to cards involved in a saved filter. You can send the prepared email template immediately or you can schedule it for a later date.
Further information: Creating filters
By A/B testing, it is decided which email template is the more effective from the two versions. The two templates are sent to a part of the target group. The rate is 50-50%. After the test (delay days), the template that has produced more click-throughs will be sent to the remaining recipients.
Limiting email sending
You can limit mass email sending centrally to reduce unsubscribing. You can set daily or weekly limit. The system aggregates the number of emails sent in the current week and decides whether a customer receives the emails or not. This way you prevent recipients from receiving too many emails.
Email campaign for several days
What if a customer doesn’t receive a mass email because of limitations. Will the system send it the day after original sending, or two days after? In MiniCRM it is possible to set campaigns for such intervals.
Defining the number of sent emails
You can limit email campaigns by defining the number of recipients. It is helpful in those situations when you would like to measure an email’s mid-term effect on a target group and send the email to the remaining part of the group later. Or when you undertake to send a specific number of emails (because of an order).
You see the number of filtered cards on the Limit tab in the Number of Cards field. Here you can set how many cards shall receive the email.
Inactivating campaigns before sending
You can inactivate those sendings that are scheduled for a later. Scheduled sendings are listed among the follow-up sequences in modules.
System of Email Sending
If you want to send:
less than 12 messages simultaneously, they will be sent immediately
13-250 messages simultaneously, they will be sent with a delay of some minutes
250 or more messages simultaneously, they are occasionally sent with a delay of some hours